Ghana’s Maison Yusif has made history as the first fragrance house from Ghana and West Africa to showcase its creations on the iconic big screens of New York’s Times Square and Washington D.C.
This milestone marks a groundbreaking moment for African perfumery, placing Ghana on the global fragrance map.
Founded by Yusif Meizongo Jnr, Ghana’s first perfumer, Maison Yusif has captured international attention with its unique scents inspired by the rich cultural heritage of Ghana and Africa.
The brand’s presence on some of the world’s most recognisable advertising platforms signals its growing influence in the luxury fragrance industry.
Meizongo Jnr, affectionately dubbed the ‘King of Perfumery from Africa,’ has not only introduced a unique scent profile but has also woven narratives into each fragrance, allowing consumers to experience the essence of Ghanaian culture through their olfactory senses.
The showcase at Times Square and Washington D.C. stands as a testament to the brand’s global impact and the rising demand for African luxury products.
Beyond this achievement, Maison Yusif has competed on the global stage against renowned fragrance brands and emerged victorious in numerous competitions, earning over 20 prestigious awards.
This success is attributed not only to the exceptional quality of their fragrances but also to their stunning packaging and the emotional connections each scent evokes.
While elevating Ghana’s presence in global perfumery, Maison Yusif also remains committed to social impact.
The brand has established over six water projects aimed at providing access to potable drinking water for less privileged communities in Ghana, reinforcing its mission of blending beauty with purpose.
“Fragrance is not just about scent; it’s about storytelling,” Meizongo Jnr said.
“Each bottle encapsulates a piece of our culture, our stories, and our dreams. We aim to make every person who wears our fragrances feel connected to something greater.”
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