The British Heart Foundation (BHF) has announced its partnership with the global initiative Landfills to Landmarks 2025, underscoring its commitment to sustainable practices within the textile trade.
The charity’s involvement highlights its dedication to promoting innovation in textile recycling, with a focus on improving traceability, quality control, and ethical redistribution.
Landfills to Landmarks 2025 is a major global summit and fashion showcase dedicated to tackling the growing issue of textile waste and advancing the circular economy.
The event will take place from May 22 to May 23, 2025, in Accra, Ghana, and will bring together global leaders, industry stakeholders, and sustainability experts to explore solutions for the fashion industry’s environmental challenges.
As part of its support for the summit, the British Heart Foundation will share its expertise in textile recycling, having already partnered with Sait Recycling, a merchant specialising in the re-use and recycling of textiles collected in the UK.
The charity will play a key role in helping to build a robust end-to-end traceability system for textiles within the Landfills to Landmarks initiative.
According to a press release, this collaboration will provide greater visibility into the export process and quality assurance of second-hand clothing.
Allison Swaine-Hughes, Retail Director at the British Heart Foundation, expressed her support for the initiative.
“The British Heart Foundation has a commitment to reduce, re-use and recycle our resources so that there is no avoidable waste. We will always start with re-using what we can within the UK, and we have a very strong retail presence, which means we can maximise the potential for this route. However, like most used clothing in the UK, the rest will be exported for re-use. That is why we are supporting this exciting initiative and lending our expertise to ensure end-to-end engagement in greater traceability of used textiles.”
David Roman, the charity’s Sustainability Manager, will also attend the summit, joining Swaine-Hughes in delivering keynote addresses and participating in panel discussions on sustainable solutions for the textile sector.
The BHF’s participation in Landfills to Landmarks 2025 is a clear reflection of its commitment to sustainability and ethical practices, not just within the UK, but on a global scale.
The charity’s efforts to promote responsible re-use and recycling align with the summit’s goal of achieving 100% diversion of textile waste from Ghana’s landfills by 2050.
The summit also aims at showcasing the CremeXchange, the world’s first downstream textile traceability software, and introduce Worn Again Ghana, a pioneering initiative designed to transform the second-hand retail landscape.
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