Home appliance brand BRUHM is strengthening its presence in Ghana with a multi-pronged approach that includes direct community engagement, expanded retail access, and new promotional activities aimed at delivering more value to consumers.
Kicking off the year with a high-energy community outreach, BRUHM held a three-day roadshow that toured key commercial areas in Accra—Circle, Madina, Kasoa, and Accra Central. The activation featured live cooking demos powered by BRUHM gas cookers, food sampling, product displays, and appearances by local influencers. The event offered a practical showcase of the brand’s capabilities and gave the public an opportunity to interact with appliances that support modern Ghanaian lifestyles.
Ms. Awurakua Antwi, Brands Communication Manager for BRUHM Ghana, explained the rationale behind the roadshow. “Our aim was to meet Ghanaians where they are and let them experience BRUHM products in real time. We’re focused on building trust and helping consumers make confident choices for their homes.”
BRUHM’s appliance range is built on a commitment to simplicity, functionality, and affordability—attributes that continue to earn the brand a loyal customer base across Ghana. From cooling and cooking to laundry and entertainment, BRUHM offers dependable solutions that improve daily life without stretching household budgets.
In addition to field activation, BRUHM has introduced a Shop-in-Shop retail concept at the new Electromart branch at Atomic Junction. The dedicated space features the full BRUHM lineup in one location, allowing customers to explore and compare products easily. To commemorate the launch, the brand gifted a chest freezer to Ghanaian music icon Reggie Rockstone, who visited the store and endorsed the brand’s practicality and price appeal.
BRUHM’s products are now widely available across Ghana through retail chains like Melcom, China Mall, Electromart, Super Save, and Kitchen & Beyond. Online shoppers can also access the brand via Jumia and Electromart’s digital platforms. These retail touchpoints reflect BRUHM’s goal to make quality appliances easily accessible nationwide.
Alongside its retail expansion, the brand has introduced Easter Promotions for 2025, offering bundled deals including free fans with the purchase of air conditioners—available at Electromart outlets across the country.
“Buying BRUHM is not just a purchase—it’s a long-term investment in convenience and reliability,” Ms. Antwi added. “We are consistently listening to customers and adapting our offerings to suit their needs.”
Looking ahead, BRUHM plans to roll out more customer-focused campaigns, launch additional retail partnerships, and introduce new product innovations tailored for Ghanaian households.
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