The Ekumfi Juice Distributors and Retailers Association has pleaded with the government to support the Ekumfi Fruits and Juices Company to increase its production, incorporate the operations of the company into the 24-Hour Economy scheme.
It also wants the government to invest more in the umbrella and tricycle sales teams as this would in turn increase jobs for the youth of the country in the distribution and retail chain, taking a cue from the MTN space-to-space and credit sales models, stressing that they can cover more and also sell more than MTN did with their sales model.
The association believes that government intervention would ensure that jobs are protected, as the company is widely reported to be preparing to respond to the high demand from international markets. The association currently has a membership of over 400 distributors and retail points and has the potential to reach over 3000 distribution and sales points nationwide.
The president of the association, popularly known in the trade as Abena Klint said the government’s intervention in this regard would help protect them from losing their trade with the potential to engage more youth in the trade, thereby creating sustainable jobs.
She served notice that the sale of Ekumfi Juice on the streets of Accra, Tema and other major cities has had a positive an environmental impact, fortified by a documentary featuring young men who previously were engaged in galamsey, who say they have now seen the light under the umbrella, v, safely making profits of over GHS200 per day having left the perilous, environmentally degrading galamsey operations.
She further stated that Ekumfi Juice Umbrella and Tricycle sales makes Ekumfi Juice sales the most sustainable, visible viable mass deployment sales movement in Ghana with the potential to create more and more jobs and wealth for the youth of Ghana. She labelled this as “CREATING SUSTAINABLE JOBS UNDER THE UMBRELLA”.
The association is however concerned with the company reportedly stepping up its exports to major international markets, saying, it risks losing out on serving the authentic, premium, healthy, internationally acclaimed Pure Juice which gives good profit margins, with a potential to employ over 6000 of the youth.
It, therefore wants the government to intervene by a deliberate and calculated support system for the company to step up production to meet both local and international demand.
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