Geisha, a leading soap brand from Unilever, earlier this month made donations to two leading hospitals in Ghana in celebration of Mother’s Day.
In line with Geisha’s latest positioning of “Gifts of Nature, Wrapped by Geisha”, the brand sought to support mothers who have received their gifts earlier than expected.
Brand representatives visited the Tema General Hospital on Monday, 5th May 2025, and the Tamale Teaching Hospital on Tuesday, 6th May 2025, to donate essential products and to support preterm mothers.
The initiative focused on providing resources to mothers of preterm babies, recognising the unique challenges they face.
The Geisha team, accompanied by Unilever Super Moms – a group of dedicated Unilever mothers passionate about supporting mothers and children – delivered hampers filled with Unilever products, including Geisha Black Soap, Geisha Lemon & Honey, Geisha Aloe Vera & Honey, Geisha Rose & Honey, Sunlight Soap, and Comfort Fabric Softener.
These products were carefully selected to provide gentle and effective care for these mothers and their newborns. In all, over 500 mothers received hampers from Geisha.
Adding to the support, the Gifty Anti Foundation donated a much-needed incubator to the Tema General Hospital, while the Teiya Foundation made a similar donation to the Tamale Teaching Hospital.
These incubators will provide critical care for preterm infants, helping to improve their chances of survival and healthy development.
“At Geisha, we believe that the miracle of childbirth is a gift, and every mother deserves to hold their child, no matter how early they arrive,” said Frederick Asare, Unilever Marketing Manager, Skin Cleanse.
“This Mother’s Day, we wanted to show our support for preterm mothers and provide them with the resources they need to thrive. We are proud to partner with these hospitals and foundations to make a positive impact on the lives of these families.”
Gifty Anti, renowned influencer and founder of the Gifty Anti Foundation, shared her personal connection to the cause.
“As a mother, I understand the incredible strength and resilience of women. I am honoured to partner with Geisha to support preterm mothers and provide them with the care and resources they deserve. Every baby deserves a fighting chance, and I am committed to helping make that a reality.”
Teiya Dramani, Ghana’s Most Beautiful 2022 and founder of the Teiya Foundation, emphasised the importance of maternal health.
“Investing in maternal health is investing in the future of Ghana. Preterm babies require specialised care, and it is our responsibility to ensure that hospitals have the resources they need to provide that care.
“We are grateful to Geisha for their commitment to this cause and hope to continue working together to support mothers and children across the country,” she said.
Representatives from both the Tema General Hospital and the Tamale Teaching Hospital expressed their sincere gratitude to Geisha, the Unilever Super Moms, the Gifty Anti Foundation, and the Teiya Foundation for their generous donations.
They highlighted the critical need for more incubators, neonatal ventilators, phototherapy units, and other resources to improve the care of preterm infants.
They also appealed for ongoing support to address the challenges faced by preterm mothers and their families.
This Mother’s Day initiative underscores Geisha’s commitment to supporting mothers and families in Ghana, particularly those facing the unique challenges of preterm birth.
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